Our
Firm


VISION
In today’s dynamic business environment, the most advanced companies often benefit from external support that brings fresh perspective, focused execution on strategic initiatives, and seasoned expertise to address emerging challenges.
Choosing the right consulting partner, however, is increasingly complex. The rise of freelance consultants offers businesses access to capable professionals with relevant experience and sound advisory skills—yet their capacity to manage medium and large-scale projects may be constrained. Conversely, established consulting firms provide comprehensive teams and deep sector knowledge, but can lack the agility and consistent involvement of senior experts essential to project success.

VALUES
Trusted Advisor
Trust is the cornerstone of a long-lasting relationship. It requires respect for confidentiality, open exchanges, mutual listening, and respect for commitments made.
Delivery Excellence
Achieving excellence in delivery requires a state-of-the-art problem-solving process, creativity, analytical rigor, and high-quality final products in terms of substance and form.
Pragmatism of Solutions
Solutions that cannot be implemented are not solutions. It is crucial to understand the client’s environment and business to ensure the feasibility of the proposed solutions.
Entrepreneurial Spirit
An entrepreneur always tries to find better solutions for its business and takes calculated risks to improve the situation of his company in the short, medium and long-term
Professional Ethic
Professional ethic includes a perfect business ethic and a commitment to upholding ESG principles, with responsible practices aligned with the broader expectations of sustainability and governance.
TEAM
Foxi Advisory brings together a core team of top-tier consultants and a carefully selected trusted network of senior experts—including seasoned freelance professionals, specialized boutiques, and former industry leaders. This hybrid model ensures both excellence and adaptability in every engagement.
The Core Team, led by Frédéric Chouvel and Hafid Msefer, is composed of consultants who are highly skilled and trained according to best-in-class consulting practices.
Frédéric
is the founder and Managing Director of Foxi Advisory. A graduate of École Polytechnique and a former consultant at McKinsey, he brings over 20 years of experience advising C-level decision-makers in both public and private sectors. His approach blends strategic acumen with entrepreneurial drive, and he has recently focused on AI-related strategy and transformation.
Hafid
is a seasoned strategy consultant with more than 12 years of experience in leading consulting firms. He has supported a wide range of clients on topics including corporate strategy, organizational design, M&A integration, and digital transformation, with missions conducted across Europe, North Africa, and the GCC.
Together, they activated a trusted network of senior advisors and boutique firms—many of whom are former partners at MBB firms or ex-executives from CAC 40 and SBF 120 companies — allowing Foxi Advisory to consistently deploy highly experienced, impact-driven teams tailored to each client’s needs.
VALUE PROPOSITION
Commitment to Clients
Foxi Advisory is dedicated to delivering a unique and compelling value proposition for its clients. The firm is committed to building enduring relationships based on trust, transparent communication, and the relentless pursuit of optimal solutions.
We prioritize open dialogue and a language of candor, ensuring that our recommendations are always aligned with the best interests of our clients. Our team is structured to provide effective solutions—both in terms of set-up and content—that address each client’s specific challenges. To honor this commitment, Foxy Advisory consistently demonstrates the highest degree of flexibility and creativity, while ensuring the active involvement of our most senior team members throughout every engagement.
Commitment to Employees
Foxi Advisory strives to foster an inspiring and purposeful work environment for its employees. We champion initiative and entrepreneurial spirit, encouraging team members to bring forward innovative ideas while supporting their growth through robust training programs and intellectually stimulating assignments. At the core of our culture is a dedication to continuous support and mentorship, provided by our experienced and engaged senior leadership.
Commitment to Strategic Network
Foxi Advisory is focused on building mutually beneficial and enduring partnerships within its strategic network. These collaborations are grounded in trust, the exchange of ideas and expertise, and the shared exploration of business opportunities. Our approach ensures that all parties derive lasting value through joint success and cooperation.
Foxi Advisory’s commitments are designed to create a positive impact for all stakeholders,
reinforcing its reputation as a trusted advisor, a dynamic employer, and a collaborative partner.
CLIENTS
Foxi Advisory partners with forward-thinking organizations that recognize the distinct value consulting brings to select circumstances and specialized projects—such as optimizing the return on AI investments or ensuring the seamless integration of acquisitions.
Foxi Advisory primarily serves large corporations and their subsidiaries, which often demonstrate a strong openness to engaging with consulting firms. Additionally, we occasionally collaborate with small to mid-cap enterprises, particularly those with private equity involvement at the board level.
While our team possesses the versatility to support clients across a broad array of industries, Foxi Advisory brings especially deep knowledge and expertise in the Financial Services, with particular focus on Asset Management, Corporate & Investment Banking, and Private Banking, the Manufacturing Industries, including Construction, the Energy sector and B2B Services
This sectoral focus enables us to deliver tailored, high-impact solutions that drive measurable results for our clients.

CONTACT
